Privacy Policy

Hike Private Limited (hereinafter “Hike”/ "hike" / "We") provides this Privacy Policy to inform users of the HikeLand application (the “Application”) about our policies and procedures regarding the collection, use and disclosure of Personally Identifiable Information (defined below).

This Policy is part of our Terms of Service and applies to the Personally Identifiable Information that is collected in connection with the download, installation and use of the Application and Services. By using the Application or the Services You signify Your assent to this Privacy Policy and consent to the processing of Your Personally Identifiable Information as described herein. If You do not agree with this Policy, or with our Terms of Service, please do not download, install and / or use and/or access the Application or the Services.

If you have any questions about our privacy practices or wish to report any privacy issue, please refer to our Terms of Service on how to contact us.

Information Collection

"Personally Identifiable Information" means any information that either on its own or when combined with certain other information including but not limited to Your mobile phone number, name, gender and date of birth, IP Address and mobile device information, can identify an individual (as defined by applicable privacy or data protection laws).

Hike may obtain the following types of information from or concerning You or Your mobile device, which may include personal information that can be used to identify You as specified below:

User Provided Information: You provide certain Personally Identifiable Information to hike when choosing to participate in the use or access of the Application and/or the Services, including registering as a user, messaging other hike users, posting status updates, generating your Hikemoji, uploading images or stories, interacting with other users. In order to provide Services or provide access to such Services, hike, may periodically access data including access Your contact list and/or address book on Your mobile device to find, collect, use and keep track of Your contact list or address book in accordance with this Privacy Policy. Further, you permit information contained in Your contact list and/or address book to be shared with other users in relation to provision of relevant Service. By permitting us to collect Personally Identifiable Information, you hereby agree to provide hike a right to use such information for providing Services and also warrant that you have all requisite rights in your favour to share this information with hike. To ensure a better user experience, hike may, access including but not limited to names stored in Your address book to ensure any incoming messages and push notifications via the SMS feature have a name associated with them. "last seen" information is available and displayed to each user whom you have added in your Friends (and which you have not blocked), and reflects the last approximate time the Application has been backgrounded or brought to the foreground on your mobile phone. "Last Seen" information is reported to hike when a user brings the mobile application to the foreground or quits it. In relation to provision of Services, hike may also access data that is generated pursuant to your usage of any third party service provided through our Application or through the Services. You agree to have granted the consent to us to access such data till the time you actually revoke the consent in writing to us.

We may use YouTube API Services to provide certain Services. You agree and acknowledge that by using such Services, you agree to be bound by the Google Privacy Policy at You agree to keep track of any changes that may be made to these terms by the relevant party.


You agree and acknowledge that the Application and/or Services provide access to Third Party Content/Services and OTT Content that service content as well as advertisements, as enumerated in the Terms of Service. You agree to be bound by the relevant third party’s privacy policy while using the services.

Hike may receive data whenever You access or use our Application or Services. This may include data pertaining to your usage of the application, the web address, IP address information, browser, your access and usage of third party services accessed through our Application, and if You are logged into Hike and Your authentication tokens used on such sites. Your authentication tokens may be saved on Hike’s servers (which include third party servers) for authentication of subsequent calls to our Services.

Hike may use cookies and other technologies such as web beacons, web storage, unique advertising identifiers to collect information about your use of our Application and/or Services and your device. We may use similar technologies to collect information when you interact with services offered by any third party through the Application. We might collect passively tracked activity data including but not limited to accelerometer samples, step counter and pedometer data.

Hike will not collect mobile phone numbers and names associated with such mobile phone numbers of the persons in such user’s contact lists and/or address books. The Application will associate whatever name the Hike user has assigned to the mobile telephone number in his/her mobile address book. We may collect location data for use in the improvement of Services and users may also voluntarily share their location with other users via the Application.

If the recipient can be messaged via the Application, the message is delivered to that recipient via data service routed through Hike’s Servers. Any messages that are undelivered are held on Hike’s Servers for a period of 7 (seven) days (if the user is not on cloud). We may use third party servers having industry standard security measures to provide you the Services.

Any status update messages, stories and profile image updates posted by you are stored on Hike’s Servers to facilitate the normal use of the status updates feature in Hike. This includes but is not limited to the timestamp and the actual status update message.

Hike may retain date and time stamp information associated with the messages, and any other metadata associated with your use of the Services and/Application as well as any other information which hike is legally compelled to collect in accordance with retention policies applicable under Indian law.

Use of Information We do not sell Your Personally Identifiable Information that we collect with any third parties for use for commercial, advertising and or similar marketing purposes.

We will process personal information to deliver your chat history, including but not limited to messages, stickers, Hikemoji, recommendations, media and files, to any of devices of your choosing without a need for you to use third-party services or cloud storage.

We may share Your Personally Identifiable Information and Contents:

We may share your personal information outside of Hike if we believe in good faith that access, use, preservation, or disclosure of such information is reasonably necessary to:


If we provide you with more specific purposes of use either at the time, we ask you to provide your personal information or through other means, then such notice will take precedence.

We collect and store your service usage and transaction information with respect to redemption of points in order to enable you to view certain details of all your transactions which have been made using our Services, to provide you uninterrupted and satisfactory Services, to administer our relationship with you, to comply with any statutory or regulatory requirement, to monitor your use of our Services for the purposes of ensuring compliance with our user rules.

You agree that hike has the right to monitor the Application electronically from time to time and to disclose information as may be necessary to satisfy any law, regulation or other governmental request, to operate the Application properly for justified purposes that are relevant for the features and functionalities of the Application and Services opted by You, or to protect itself or its subscribers. We may transfer Your Personally Identifiable Information or other information collected, stored, processed by Hike to any other entity or organization located in India or outside India only in case it is necessary for providing services to You in connection with Application. Except with Your consent including under this Agreement for specified purposes, we will not disclose any Personally Identifiable Information to any third party except for the purpose of providing you Services or facilitating access to any Service. We will cooperate with the appropriate law enforcement authorities in investigating claims of illegal activity.

You may choose not to submit Personally Identifiable Information through the Application in which case we may not be able to provide You part or full services in connection with the Application. If You do not agree with any of the Terms including our Privacy Policy, You may delete Your account or not access download and use the Application and/or the Services. Upon deletion of Your account, Your Personally Identifiable Information and any associated Contents, except to the extent required to be retained under applicable law, will be deleted from Hike’s Servers.

This Privacy Policy does not create rights enforceable by third parties.

In the interest of protecting Your privacy and for security measures, Hike ensures to take reasonable steps to identify and authorize You before registering Your mobile phone number and granting You use of the Hike application.

Upon use of the Application or the Services, you authorize us and third party service providers (as the case may be) to contact you regarding any promotions / notifications/ transactional or service related messages pertaining to Application or the Services , notwithstanding your number being registered in any Do not Call Registry in your jurisdiction.

Security of Personal Information

We have implemented commercially reasonable physical, managerial, operational and technical security measures to protect the loss, misuse and alteration and to preserve the security of the Personally Identifiable Information in our care. Our security practices and procedures limit access to personal information on a ‘need to know’ basis only.

Such measures may include, where appropriate, the use of firewalls, secure server facilities, implementing proper access rights management systems and processes, careful selection of processors, standard authentication and encryption policies for Hike’s Servers and other technically and commercially reasonable measures.

However, Hike cannot guarantee in any way with respect to any Personally Identifiable Information or Contents that You upload, transmit, share or display through the Application, the Services and You do so at Your own risk.

Using unsecured or other unprotected networks to send messages and use of other features through the Application is not recommended.

If Hike learns of a security breach, then we may attempt to notify You electronically so that You can take appropriate protective steps. However, note that this does not cast an obligation on us to do so.

Capitalized terms used in this Privacy Policy but not defined herein shall have the meaning ascribed to it given under our Terms of Service, available on

Changes to this Privacy Policy

Any changes in the Privacy Policy by hike shall be posted on our website to reflect changes in our policy so that the users are always aware of what information we collect, use, and under what circumstances, if any, we may disclose it. Users should periodically review this page for the latest information on our privacy practices. Once posted, those changes are effective immediately. Continued access or use of the Application and/or the Services constitutes Your acceptance of the changes and the amended Privacy Policy.